MVAS Market Analysis by Product Type, Applications, Regional Outlook, Technology, Opportunity and Forecast 2020


Latest Report Available at Analytical Research Cognizance Mobile Value Added Services (MVAS) Market provides pin-point analysis for changing competitive dynamics and a forward looking perspective on different factors driving or restraining industry growth.


Internet penetration in India has increased over the years and it has largely been possible due to enhanced quality services by telecom operators at competitive rates. Increasing quality of handsets at affordable rates, quality services by telecom providers, need of information, entertainment and M-commerce are driving the growth of mobile value added services Market.

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As the Indian consumers have upgraded themselves to smartphones, popular values added services (VAS) such as short service message, astrology updates, news alerts and weather updates have been replaced by applications which have sophisticated features to meet consumer demands. Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education are the future of mobile value added services (M-VAS) market in India.

Some of the major market players of mobile value added services market in India are




The report provides unique insights into and in-depth analysis of mobile value added services market in India, drivers and restraints as well as growth opportunities.

It also contains analysis and forecasted revenues, competitive landscape, company profiles and industry trends.

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Some Points Of Table Of Content

1 Industry Overview
1.1 Industry Trends
1.2 Pest Analysis

2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions

3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)

4 Market Characteristics
4.1 Evolution
4.2 Value Chain
4.3 Market Segmentation
4.4 Market Dynamics
4.4.1 Drivers Demand for smartphones and tablets with increasing wireless subscriber base Increasing internet subscriber base Growing entertainment services
4.4.2 Restraints Lack of usages and promotions Low penetration in rural regions – Local language content
4.4.3 Opportunities Demand for LTE/4G technology in data market Gear up– Low cost handset devices Increasing enterprise demand and consumer demand
4.4.4 DRO – Impact Analysis
4.5 Porter 5 Forces

5 Trends & Impact
5.1 Market Trends

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6 VAS Types: Market Size & Analysis
6.1 Overview
6.2 Consumer VAS
6.2.1 Market Size & Analysis
6.3 Enterprise VAS
6.3.1 Market Size & Analysis
6.4 Network VAS
6.4.1 Market Size & Analysis
6.5 Vendor Profiles
6.5.1 IMImobile Pvt.Ltd Overview Financial Health Business Units Overall Market Specific SWOT Analysis Business Strategy & Views
6.5.2 CanvasM Technologies Pvt Ltd Overview Financial Health Business Units Overall Market Specific SWOT Analysis Business Strategy & Views
6.5.3 OnMobile Global Ltd Overview Financial Health Business Units Overall SWOT Analysis Business Strategy & Views
6.5.4 Comviva Technologies Limited Overview Financial Health Business Units Overall Market Specific SWOT Analysis Business Strategy & Views

7 Delivery Platforms: Market Size & Analysis
7.1 Overview
7.2 Short Message Service (SMS)
7.3 Caller Ring Back Tone (CRBT)
7.4 Interactive Voice Response (IVR)
7.5 Wireless Application Protocol (WAP)
7.6 Others

8 Users: Market Size & Analysis
8.1 Overview
8.2 Students Community
8.3 Business Community
8.4 Others

9 Regions: Market Size & Analysis
9.1 Overview
9.2 Urban
9.3 Rural

10 Verticals: Market Size & Analysis
10.1 Overview
10.2 mEntertainment
10.3 mCommerce
10.4 mBanking & Finance
10.5 mEducation
10.6 mHealth
10.7 mGovernance
10.8 mAgriculture
10.9 Others

11 Competitive Landscape
11.1 Competitor Comparison Analysis
11.1.1 Analysis by VAS Types
11.1.2 Age of Services
11.2 Infoholic Research’s–Neutrino Triangle
11.3 Market Landscape
11.3.1 Mergers & Acquisitions
11.3.2 Joint Ventures & Collaborations

12 Companies to Watch For
12.1 Mobile2Win Pvt. Ltd
12.1.1 Overview
12.1.2 Key Offerings
12.1.3 Objectives & Progress
12.2 Value First Digital Media Pvt. Ltd
12.2.1 Overview
12.2.2 Key offerings
12.2.3 Objectives & Progress
12.3 ACL Mobile Limited
12.3.1 Overview
12.3.2 Key offerings
12.3.3 Objectives & Progress

13 End-User Views
13.1 End-user
13.2 End-user

14 What our Peers are Estimating
14.1 Publisher 1
14.2 Publisher 2

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